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Others in attendance Thursday night included: Cobb Chairman Tim Lee; Brittany Gray, Atlanta metro regional representative for the state economic development department; Kennesaw Mayor Mark Mathews; Marietta Trolley Company owner Cassandra Buckalew; Cobb Chamber of Commerce chief operating officer and husband of Holly Bass, Demming Bass; Acworth Convention and Visitors Bureau Chair Abbie Parks; and all of the CTT Board members, with the exception of Chaffins.

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billion in economic impact to Cobb and employs 25,000 people directly.

"Atlanta's 'sweet spot' really instantly sums up what we are," Bass said. "It encompasses everything Cobb is and what we have to offer vitality and energy, sports, food, hotels, convention centers, arts. There are so many ways the tag line can apply and tie in. And it is important to us that we are connected to Atlanta. Whenever I travel somewhere, I say I'm from Atlanta, not Smyrna, because Atlanta is the identifier. But while it's important to be connected, it's also important to establish our own identity."

another term in his leadership role. City of Kennesaw Assistant City Manager Jeff Drobney was elected vice chair.

A 'sweet' Nike Jackets Red new name Cobb Convention Visitors Bureau is now 'Cobb Travel Tourism'

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The Market Street Services project also included the guidance and input of a steering committee co chaired by Acworth Mayor Tommy Allegood and Marietta Cobb Museum of Art Executive Director Sally Macaulay, and provided a three year implementation plan with guidelines of how to draw more tourism dollars into Cobb. Bass said the study made it clear that CTT needed to focus more on promoting travel, tourism and hospitality across all of Cobb County, and that Market Street Services officials actually came up with the name 'Cobb Travel Tourism.'

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Thursday's event featured the showing of a five minute video created by Atlanta based production company North Avenue Post, which highlighted the tourism and hospitality opportunities that are found in Cobb and showcased everything from the Gone with the Wind Museum on the Marietta Square to the Cobb Galleria Centre to Henry's Louisiana Grill in Acworth. The meeting included drinks and plenty of time for the approximately 115 guests to socialize. Bass also gave out six awards to local businesses and business leaders for their service to the community and CTT.

on Church Street behind the Marietta Trolley Company.

In addition, Bass and her team have hired Curran Public Relations on a $3,100 per month retainer to help with the launch and implementation of the group's new name and image.

The organization also has a new tag line. The old tag line, "The very best of Atlanta!" has been changed to "Atlanta's sweet spot." Cobb Travel Tourism CEO Holly Bass said she and other CTT officials wanted to keep Atlanta in the tag line because it makes it easier for those living and working outside of Georgia to identify with Cobb, as they are often familiar with Atlanta and the Atlanta area, but may not be familiar with Cobb County or its six cities on their own.

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The announcement and the launch of a new website came Thursday evening during the group's annual meeting, at The Brickyard at Marietta Station, located just off the Marietta Square Nike Jackets Sports

Bass said the old logo, name and website were outdated and needed to be revitalized, as it is fairly common for those in the hospitality industry to update their organizations every five to seven years. Before Thursday evening's announcement, CTT's image hadn't been updated since it began in 1991, Bass said.

MARIETTA It's official: The Cobb County Convention Visitors Bureau is now 'Cobb Travel Tourism,' and with its new name comes a refreshed and "sweeter" image and mission.

The rebranding project began last December, Bass said, when CTT hired Atlanta based research and economic development firm Market Street Services for $85,000 to analyze the strengths and weaknesses of the group and its tourism industry which, according to results from the analysis, was found to be the county's largest economic development engine, as it brought in approximately $1.73 Nike Tracksuit Burgundy

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Other members of the CTT Board of Directors are Jennifer Bennett, community relations director for the city of Smyrna; northeast Cobb Commissioner JoAnn Birrell; Marietta CPA Doug H. Chaffins; Georgia Power Co. Regional External Affairs Manager Al Martin; Futren Corporation President Jim Rhoden; Stoney River Legendary Steaks Managing Partner Lee Schulman; and Acworth Alderman Bob Weatherford.

Also at the meeting, Embassy Suites Town Center General Manager Beth Lanser was also elected to the board, and Chairman Don Geiger was elected to serve Nike Sweatshirts

"I think it's great. It gives a whole new, fresh look to a great county whose best days are ahead of it," Olney said. "I'm excited about what these new changes are going to bring for the group and for the county."

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George Olney, assistant athletic director for external affairs at Kennesaw State University and one of two CTT members elected to the Board of Directors on Thursday evening, said he was pleased with the new look and name that were presented during the meeting.

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